What is the difference between Leads and Contacts?
Modified on: Mon, 25 Apr, 2022 at 11:46 AM
A lead represents an individual of interest to your qualification and selling efforts. Contacts are non-volatile, longstanding representations of individuals you have done or will likely do business with. Unlike leads, a given individual should be reflected in a single contact record.
The Lead can form part of a Sales Pipeline to track where all your leads are up to.